Pumpkin Spice Latte: Starbucks Live Stream


WHAT WE DID

In case you didn't know, there are millions of people who absolutely love the Starbucks Pumpkin Spice Latte. So for the release of the PSL for the 2017 season, Edelman asked us to livestream an animal pen for 4 days straight.  We were tasked with setting up cameras, switching, encoding, and streaming infrastructure for the project. If you're confused, it's like that April The Giraffe live feed. Now instead of animals, it's a pumpkin giving birth to a Pumpkin Spice Latte! Oh, and 7 million people tuned in to watch.

 

 

Client: Edelman

Director: Adam Knight

Project Date: September


The pumpkin finally gave birth to the pumpkin spice latte! Is it bad I’m actually sad it’s over?

ARTICLE REFERENCES