STARBUCKS / PUMPKIN SPICE LATTE LIVE STREAM
The answer might seem simple, but in the hands of Lesley Hazleton, the question takes us on a surprisingly humorous and thought-provoking journey into what it would actually mean to live forever. And whether we'd truly want to.
WHAT WE DID
In case you didn't know, there are millions of people who absolutely love the Starbucks Pumpkin Spice Latte. So for the release of the PSL for the 2017 season, Edelman asked us to livestream an animal pen for 4 days straight. We were tasked with setting up cameras, switching, encoding, and streaming infrastructure for the project. If you're confused, it's like that April The Giraffe live feed. Now instead of animals, it's a pumpkin giving birth to a Pumpkin Spice Latte! Oh, and 7 million people tuned in to watch.
Client: Edelman
Director: Adam Knight
Project Date: September 2017
“The pumpkin finally gave birth to the pumpkin spice latte! Is it bad I’m actually sad it’s over?”