BUSH SCHOOL / OPEN LETTER
WHAT WE DID
To demonstrate just how strong the bond between teachers and students can be, our team looked to experiential commercials as an inspiration when creating this "person behind the curtain" story. We set up a live feed where students could watch their teachers read a letter that the students wrote to them, unbeknownst to the teacher. The teachers were connected with their students, putting them in a situation that generated true emotion on screen.