Northeastern University: Seattle Anniversary Event

As a team, we take pride in our flexibility. No two projects are the same and we’re always down to adjust our approach accordingly.

This Northeastern event illustrated that flexibility in a few ways:

Most Red Element projects involve cameras—but not this one. Instead, Northeastern needed us to help transform their Seattle campus into a suave event space for an intimate 10th anniversary celebration. We toured the venue multiple times to draft a plan of attack, then convened the right combo of vendors and equipment to make the space look and sound great.
When clients’ plans change, we go with the flow. Northeastern originally wanted the event to span 3 floors, then asked to scale back with a few weeks to go. We worked with our vendors to adjust the number of screens and lights to suit the new floor plan.
Non-traditional event spaces are an opportunity to get creative. This venue featured a courtyard with a large vertical trellis. Our client considered it an eyesore, so we pitched them on a tube-light treatment that beckoned attendees into the courtyard and wound up anchoring the whole venue.