Amazon Prime Night 2022
WHAT WE DID
Our favorite projects are the unique and challenging ones and in the case of Amazon Prime Night, that entailed a 6-hour, overnight, vertical TikTok livestream with a ton of moving parts.
The talented folks at m ss ng p eces partnered with Amazon to scheme up a wild night of nonstop content to promote Prime Day 2022, then assembled an A+ team to build the stage, handle talent, design costumes and graphics, and bring it all to life.
Our job was to own all the technical aspects of the show—everything from cameras to audio to the final encode. Along the way we devised solutions to a bunch of TikTok-specific challenges, like how to fit 3 performers in a 9:16 wide shot while still leaving room for comments and other overlays. It was an incredibly fun and challenging project with twists, turns, and hilarious hosts. The finished product was unlike any other livestream we’ve ever done and we absolutely loved being a part of it!
Client: Amazon
Production Company: m ss ng p eces
Event Type: TikTok Livestream
Project Date: July 2022
